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Media Buying & Campaigns

From Reach to ROI, Delivered

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Media Buying & Campaigns

Overview

Maximize Your Reach with Smart, Targeted Media Investments


In a digital landscape where attention is currency, your ads need more than visibility—they need precision, timing, and impact. At ADDIE Soft Ltd., we don’t just buy media—we build data-driven campaigns that deliver the right message to the right audience across digital, broadcast, and outdoor platforms.

Whether you’re launching a national brand campaign or driving local conversions, we combine strategic targeting, creative alignment, and premium inventory to make every media dollar work smarter, not harder.

Audience Precision

70%
Better targeting through data-driven segmentation.

Cost Efficiency

25%
Reduction in cost per acquisition (CPA).

Cross-Channel Impact

3x
Return on multi-platform campaign investments.

Campaign Optimization

60%
Real-time adjustments that improve ad performance

Key Offerings

Ad Spend That Works Smarter


From precision targeting to full-funnel strategy, we manage paid media that drives clicks, conversions, and brand recall.

Ad Spend That Works Smarter

Combines audience segmentation with real-time optimization. Ensures ads perform across display, search, and video channels—built for scale, accountability, and ROI.

Services include:
Audience persona mapping & retargeting strategies
Channel-specific campaign design (Meta, Google, YouTube, LinkedIn)
Ad performance analytics & adaptive media spends
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ROI-Led Programmatic Advertising

Uses AI to bid in real time, delivering ads to high-intent users. Optimizes delivery, reduces waste, and maximizes return across digital touchpoints.

Capabilities:
DSP & SSP integration
Behavioral and contextual targeting
Real-time bidding (RTB) and conversion optimization
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Strategic ATL Media Buying (TV, Print)

Delivers high-reach exposure across TV and print. Enhances credibility and scale through curated placements and strategic negotiation.

Inclusions:
National and regional TV channels
Leading newspapers and magazines
Custom inserts, advertorials, and primetime buys
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OOH Media Planning & Buying

Activates presence through traditional and digital OOH formats. Maximizes reach with geo-targeted placement and high-impact visuals.

Deliverables:
Roadside billboards and city lights
Bus wraps and transit ads
LED walls and interactive digital screens
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Cross-Channel Media Strategy

Unifies digital and traditional channels under a single funnel. Ensures synergy, smart budget allocation, and performance alignment.

We manage:
Media mix modeling
Funnel-based messaging
Budget split strategies and media performance reviews
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Influencer & Content Campaigns

Connects brands with relevant influencers and creators. Aligns campaigns to engagement, awareness, or conversion goals, with full transparency and tracking.

Scope includes:
Influencer identification and outreach
Campaign briefing and content approvals
Performance tracking and reporting
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Featured Projects

We don’t “run ads. We engineer attention

Explore how our media strategies delivered reach, ROI, and real impact for brands across sectors.

Essential Eight Awareness Campaign

Client: BlueShield Technologies Australia

Simplified Essential Eight into viral, swipe-friendly reels
Weekly creative refresh with AI-driven variations
Ran across LinkedIn, Google UAC, and Meta for full funnel
2X ROI in 30 days with increased keyword visibility
Feature Project Image

ERHAP Harmony Campaign

Client: Ministry of Religious Affairs (MoRA)

Facebook and YouTube interfaith targeting
300K+ views across 64 districts
Retargeting via chatbot engagement
Scaled peace messaging with precision
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PKSF LMS Outreach Campaign

Client: PKSF – Learning Management System

Voice-led reels for rural learners
Achieved BDT 3.40 per engagement
Mobile-first content for low-connectivity areas
Awareness to impact through strategic media buying
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Not Just Launched — Engineered.


We build campaigns with purpose, powered by strategy and performance data. Our media buying approach balances precision targeting, creative testing, and real-time optimization, ensuring every placement drives measurable results—not just impressions.

Strategy

Segmented by region, intent, and behavior

Creative

Fresh variants tested every 7–10 days.

Optimization

Realtime shifts based on what converts.

ROI Focus

Impact over vanity. Results over reach.


Want media that’s memorable, measurable, and meaningful?
Let’s make every impression count.
Let’s make your campaigns unstoppable.

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Key Benefits

Maximized ROI With Every Impression

We optimize your media budget through data-driven planning, A/B testing, and continuous performance tuning.

Maximum ROI Per Channel

Rank higher and get discovered with technically sound, Google-friendly website structures.

Integrated Media Mix

TV, press, outdoor, social, search—one unified campaign strategy across all

Audience Targeting at Scale

Reach precise demographics using programmatic, behavioral, and contextual data

End-to-End Campaign Execution

From creative development to placement and optimization, all under one roof

Transparent Reporting

Full visibility into performance metrics, spend, and campaign impact

Tools & Technologies

Our Creative & Analytics Tech Stack

We leverage industry-leading tools for planning, design, analytics, and collaboration—ensuring efficient workflows, creative excellence, and measurable results across platforms.

Why Choose Us

More Than Ads—We Engineer Outcomes

With creative, data, and strategy under one roof, we don’t just run ads—we build media engines that perform.

ROI Over Spend

Every campaign is tracked as performance investment.

Government & Commercial

We manage awareness, outreach, and growth campaigns.

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Cross-Channel Expertise

We plan, execute, and optimize across platforms.

Creative + Media = Impact

In-house creatives power agile, aligned media buying.

Frequently Asked Questions

Creative Production Questions – Process, Tools & Revisions

A typical enterprise solution takes 3-6 months depending on complexity. We also offer phased rollouts.

Yes. We specialize in integrating legacy platforms and databases through secure APIs.

We support both cloud (Azure, AWS) and on-premise deployment - including BCC's national data center.

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USA Office

ADDIE Soft LLC

501 Silverside Road, Suit 105 #4987,
Wilmington, DE 19809, USA

us.addiesoft.com
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UK Office

ADDIE Soft (UK) Ltd

ADDIE Soft (UK) Ltd 71-75 Shelton St, Covent Garden, London, WC2H 9JQ

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Bangladesh

ADDIE Soft Ltd.

27 Shaptak Square, Level-12, Plot-2 (Old-380), Road-16 (Old-27), Dhanmondi, Dhaka - 1209

addiesoft.com
Branch Office

Shyamoli Square (Level-7), Plot #23/8-B, Block-B, Bir Uttam A.N.M. Nuruzzaman Sharak, Mirpur Road, Dhaka-1207